All Coffee Now Made With 100% Organic Certified Coffee Beans At Wild Bean Cafe

All Coffee Now Made With 100% Organic Certified Coffee Beans At Wild Bean Cafe

From today, all Wild Bean Cafes in New Zealand are
switching to using 100% organic certified coffee beans in
the Wild Bean Signature and Decaf blends, as well as
remaining Fairtrade. This move offers consumers a better
sustainably sourced, organic option to kick-start their day,
wherever they are in the country.

“Coffee
connoisseurs will be happy to know the flavour won’t
change, remaining the same rich dark chocolate profile, full
bodied, with a lingering bitterness on the finish – with
the same great taste, it’s now even better,” says Leigh
Taylor, Communications and External Affairs Manager at
bp.

The demand from customers for ethically-sourced
products was an opportunity for bp to innovate its offering,
as well as helping to make organic mainstream, accessible,
and convenient. Recent research* shows that sustainability
is ranked the third most important factor when Kiwis are
making a purchase, after quality and price.

“After
the successful launch of the Wild Bean Cafe Single Origin
Colombian beans, we made the decision to make the rest of
our coffee with organic certified beans too. We’re proud
to say that Kiwis can now easily access a good cup of coffee
using organic beans, wherever they are in New Zealand,”
says Leigh Taylor.

All Wild Bean Cafes will continue
to sell the Single Origin Colombian beans which already uses
Fairtrade and organic certified beans.

Independent
nutritionist and Founder of Feel Fresh Nutrition, Abbie
O’Rourke, says the shift to using fully organic coffee
beans is a welcome and positive move.

“I’m a firm
believer in the benefits of organic products and often
educate my clients on the benefits of consuming organic
produce if possible. Not only is it good for the person
consuming organic food – no nasties or pesticides – it
is also a lot better for the ground in which it’s grown.
Food production can take a great toll on the earth, so
companies should be making every effort to lessen their
impact.”

O’Rourke explains that the benefits of
organic are two-fold – good for you, good for the
planet:

“Organic certified coffee is grown by
farmers without the use of chemical fertilisers, pesticides,
or any other artificial chemicals, so the coffee beans are
pesticide-free, additive-free and chemical free – which is
not only beneficial for your body, but also assures the
health of the soil, forest and plantation in which they’re
grown.”

The producers growing the beans that end up
in Wild Bean Cafe coffee do so in a way that makes the land
they cultivate healthier, safer, and a higher
quality.

Wild Bean Cafe’s Signature Blend 100%
organic certified and Fairtrade coffee is priced from $4.20
– the price of a small flat white – and is available at
all Wild Bean Cafes across the country.

bp has around
1,700 trained baristas making Wild Bean Cafe coffee across
its 112 stores and has been offering Fairtrade Certified
coffee beans since 2008.

*In Good Company Report
(2019) here.

© Scoop Media

 


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