With customer advisory board (CAB) meetings being conducted online, you may be wondering whether or not to send any materials or gifts to your CAB members in advance of your next virtual meeting. As I’ve written previously, while member gifts are certainly not required, it’s a nice touch to send them, and doing so can add some prestige to your program – especially in these crazy pandemic times.
As such, here are six more tips and ideas for providing virtual CAB meeting gifts:
You should always plan to provide your members with all the materials they need to maximize their participation in your CAB meetings. Sending incremental gifts can also add a nice touch to make your members feel special and appreciated – especially during the current pandemic.
But never let such gift ideas take a lot valuable planning time of your executives – maintain their focus on necessary strategic elements of your meeting. And if such discussions turn into a quagmire of ideas or a complicated science project, remember that gifts are not required, and your CAB program should be strong enough to keep your members engaged and satisfied without them.
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