In 1988, Roger Hillyard was making his morning coffee on San Francisco’s west side when the insert to his French press broke. He knew finding a new insert wasn’t going to be easy — it was the pre-internet days, after all — but he also didn’t think it would be impossible to find one in the whole city.
After a frustrating, fruitless search, Hillyard decided he would fill a void he saw in the city and open a shop selling coffee merchandise and beans. Friends he told about the idea said the shop wouldn’t be complete without selling cups of coffee, so after some resistance, he finally decided he would do that, too. He settled on a place in Potrero Hill, in a central spot at 1315 18th Street and, after a bit of a hiccup prior to opening — there was a fire in the building while doing the build-out — the shop finally opened on St. Patrick’s Day 1989. Hillyard decided to name it after his grandfather Jack Farley, who had mysteriously disappeared in the Midwest in 1920, never to be seen again.
Reviewed By This Is Article About How Farley’s Coffee became Potrero Hill’s ‘third place’ was posted on have 4 stars rating.