Instant coffee gets premium touch

Instant coffee gets premium touch

COFFEE lovers have reason to cheer!

Nestle Malaysia has introduced the Starbucks Premium Instant (Soluble) coffee range consisting of medium roast and dark roast as well as a variety of coffee beverages.

Available in multi-serve tins and single-serve formats, the products combine Nestle’s expertise and heritage in the instant coffee segment with the signature premium taste of Starbucks.

The medium roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts.

The dark roast, on the other hand, is a fuller-bodied, bold Latin American coffee with a sweet roast flavour and notes of delicious dark chocolate.

The new coffee beverages are directly inspired by signature Starbucks beverages, available as cappuccino, caffe latte, caffe mocha and caramel latte.

“The continued strong collaboration between Starbucks and Nestle enabled us to expand the Starbucks brand into the instant/soluble coffee segment, ” said Nestle Malaysia Bhd beverages unit business executive officer Othman Chraibi.

“We are delighted to keep leveraging on our coffee expertise to create new coffee premium experiences for consumers to enjoy.

“We are very excited to introduce our high-quality Starbucks premium instant coffee range, as it is a great solution to recreate the signature Starbucks beverage without any hassle.

“It has never been easier to be your own barista.”

All products are crafted with the same high-quality, ethically sourced Arabica beans that are served in Starbucks coffeehouses around the world.

The “Starbucks at Home” Premium Instant (Soluble) coffee range is available on online shopping platforms as well as selected retailers and supermarkets.


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