NANNING: His fervour to promote white coffee to people from the Middle Kingdom meant that he had to go through five Covid-19 nucleic acid tests and spent two months running around to get the approval to leave Malaysia for China.
But for Malaysian businessman Ken Chai, 33, it was worth the trouble.
He is here for the 17th China-Asean Expo (CAEXPO) to promote Malaysian white coffee products.
“This is the seventh year I’m taking part in the exhibition.
“I do not want to miss the opportunity because China is a vast market for Malaysian white coffee, ” he said.
Chai said the expo had helped his business to grow over the years and most of his distributors were connected via the annual event.
He noted that coffee consumption was rising in China.
In view of the conditional movement control order being enforced in Malaysia and the country’s economy being impacted amid the pandemic, Chai said he would put more resources in exploring the Chinese market.
He planned to start with the southern Chinese region.
Hainan Island would be his next target.
Another exhibitor, Mo Yan, said her company had just opened an office here so that they could focus more on the Chinese market.
The 50-year-old Chinese citizen served as the chief distributor of a soya sauce brand, produced by her Malaysian cousin in Taiping, Perak.
In addition, she also imported Malaysian snacks, instant noodles, chilli paste and a variety of sauces.
“My cousin is unable to come here this year, so I have to run the show myself, ” she added.
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