NessAlla’s next chapter: Madison-based kombucha moves ahead with new owners | Food & Drink

NessAlla’s next chapter: Madison-based kombucha moves ahead with new owners | Food & Drink

“We’re just working on more and more flavors,” Tsypin said. “We’re looking to grow it, do some more innovative flavors and ideas and lines of beverages, expanded from what we already have.”

During the challenging past year, NessAlla lost distributors. But they’ve tried to hold onto their space in grocery stores, and they’re starting to see bars and cafes request kegs again.

“We don’t want to lose shelf space, which is so precious,” White said. “We didn’t want to start taking away flavors and risk losing that.”

“With kombucha too, you hear, ‘Oh, that’s my favorite flavor,’” Hanson said. “We want to learn before making any changes.”

That Tsypin is an herbalist was a draw for Hanson, who launched MOMbie coffee, infused with electrolytes, a few years ago. She’s close to choosing a local roaster for MOMbie, and has already brainstormed “five or six ideas for new infusions” with Tsypin.

“Healthy coffee,” the trio says, is one of many potential new beverage lines for Upside Beverages — beverages that, as Tsypin said, “enhance your health, beyond the black and white of what a beverage can be.”

NessAlla makes customized lines of kombucha for Colectivo Coffee and Lunds & Byerlys in the Twin Cities, and is working on a few others. Hiebing, a marketing agency with offices in Madison and Austin, Texas, is working on a rebranding of the company.


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