New Asian e-Grocer, Oatly’s pre-IPO Starbucks Rollout

New Asian e-Grocer, Oatly’s pre-IPO Starbucks Rollout

Umamicart, a new Asian e-commerce grocer, launches in NY metro area

This past week, the new Asian e-grocer Umamicart launched in the NY metro area, and its next-day grocery delivery service is now available in New York, New Jersey, Connecticut, Pennsylvania, and Delaware. The platform offers Asian pantry staples, meats, seafood, tofu, fruits, vegetables, snacks, and drinks, with around 500 different grocery items currently listed. Umamicart also sells kits for making different meals like sushi, dumplings, hot-pots, and Mapo tofu. The platform requires a $30 minimum purchase, and orders less than $49.99 will be charged a $6.99 delivery fee.

Photo from Wix Restaurant’s website

Wix Restaurants Acquires SpeedETab to help enhance online restaurant presence

Wix Restaurants (a subsidiary of Wix) is a website builder for restaurants, and this week the company announced its acquisition of SpeedETab, a tool that allows restaurants to integrate online ordering into existing platforms. The addition of SpeedETab will allow restaurants signed up with Wix Restaurants to streamline orders from multiple channels, manage offline and online orders, and integrate various restaurant POS systems.

Photo from Oatly’s website

Oatly rolls out in Starbucks nationwide before IPO

Oatly, producers of oat-based vegan dairy products, announced this week that it had reached a deal with Starbucks to serve its oat milk in all Starbucks throughout the U.S. Starbucks will feature Oatly’s non-dairy oat milk in several new drinks, including the Iced Brown Sugar Oatmilk Shaken Espresso and Honey Oatmilk Latte. Oatly milk will be available on Starbucks ‘ menu year-round, as it is now part of the core menu. Oatly uses a proprietary process to create its oat milk that incorporates certain enzymes to break down finely milled oats, which results in a naturally sweet and creamy non-dairy milk. The company filed for its initial public offering last week, the details of which will be shared with the public in the next few weeks.

Photo from SIMPLIFY The Brewer’s Kickstarter campaign

SIMPLIFY the Brewer launches on Kickstarter

A first glance, the new coffee brewing equipment called SIMPLIFY the Brewer from Bathtub Coffee looks like a transparent pour-over. However, this brewer was meticulously designed by a former professional barista, Ryo John Ito. Other pour-over brewers depend on the coffee “bloom” (splashing a small amount of hot water over grounds to allow the degassing of carbon dioxide) for a good cup of coffee, and the pour-over brewing method often takes three to four minutes to complete. SIMPLIFY the Brewer’s design includes a larger opening for coffee to flow through and minimal contact between the brewer and paper filter. As a result, a strong cup of coffee is brewed in one to two minutes, which is convenient for busy coffee shops. The Kickstarter campaign for the coffee brewer is live, and pledging ¥2,720 (about $26 USD), guarantees a SIMPLIFY the Brewer shipped to you in May 2021.


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