NM State’s Main Athletics Social Media Accounts Experience Major Interaction Increase in 2020

NM State’s Main Athletics Social Media Accounts Experience Major Interaction Increase in 2020

Complete SkullSparks Data (via Twitter)

LAS CRUCES, N.M. – Even though 2020 proved to be a year in which Aggie athletics were cut short, that didn’t deter NM State from increasing its social media presence at a rate unmatched by most FBS programs in the nation.

In a report published by SkullSparks this week, NM State’s main social media platforms ranked among the top 20 among all FBS programs in interaction percentage growth and among the top 35 among all FBS programs in terms of total interactions from 2019 to 2020.

SkullSparks partners with college teams to improve digital and design strategy. It also promote digital, design and video opportunities to the largest network of college athletics creatives in the nation.

Founded in Tulsa in 2016, SkullSparks has grown rapidly with the rising importance of digital and design in college athletics. It serve client college programs across the country.

In all, NM State’s number of total interactions across its main social media platforms (NM State Aggies on Facebook and @NMStateAggie on Instagram on Twitter) increased by a total of 45,151 from 2019 to 2020. When stacked up against all other FBS main athletics accounts, that total was the 33rd-highest increase in the nation.

Through 2019, NM State’s main athletics social media accounts generated a total of 78,493 interactions. In 2020, that number grew to 123,644 – an increase of 58-percent. The Aggies’ 58-percent increase in total interactions from 2019 to 2020 was the 19th-highest increase among all 130 FBS programs in the land.

The year 2020, while uneven in terms of college athletic competition, was a banner one for NM State in other areas. The Aggies launched a trio of university licensed beverages including a wine (Pistol Pete’s Crimson Legacy), the nation’s first university licensed whiskey (Pistol Pete’s Six Shooter) and a coffee (Estas Manos “A” Mountain Roast). Those three beverages, along with Pistol Pete’s 1888 Ale, provide revenue streams for Aggie athletics which serve to benefit all NM State student-athletes.

Some of the best stories told on the Aggies’ various social media platforms included a number of history-making moments. On February 28-29, 2020, NM State’s women’s indoor track & field team captured its first WAC championship in dominant fashion. The Aggies’ runaway win put an end to Grand Canyon’s five-year reign as the league’s titleholders.

NM State’s men’s basketball team matched a program record by winning 21-straight games. Included in that run was a perfect 16-0 run through Western Athletic Conference (WAC) play which resulted in the team’s third-straight league regular season crown.

The Aggies’ biggest highlight of 2020, however, came on June 10, 2020. That day, NM State’s Nick Gonzales became the highest MLB Draft pick in program history when the infielder out of Vail, Ariz., was selected seventh overall by the Pittsburgh Pirates in the 2020 MLB Draft. NM State’s social media coverage of the event was accentuated by Adam Young‘s in-person stay with Gonzales at his home for draft day.

Overall, NM State’s 23,916 interactions through Gonzales’ MLB Draft journey helped the Aggies rank 13th nationally in terms of MLB Draft content. That put the Aggies ahead of programs such as LSU (15th), Florida (16th) and Texas (21st).

For complete coverage of Aggie athletics throughout the 2020-21 seasons and beyond, be sure to visit NMStateSports.com – the official home of NM State athletics – and follow the Aggies on Facebook (NM State Aggies), Twitter (@NMStateAggies) and Instagram (@NMStateAggies).

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