Ovelle Coffee is Sasha Fay’s way of sharing her Jamaican heritage with her community

Ovelle Coffee is Sasha Fay’s way of sharing her Jamaican heritage with her community

Sasha, a first-generation Jamaican-American woman, grew up in Bridgeport and currently works in the insurance industry. Ian Fay came to West Hartford at age 10, from St. Louis, MO, and now works in landscaping sales. But when they returned from their wedding, it was Ian who was pushing for them to start a new side gig by bringing JBM coffee to Connecticut. The couple co-founded Ovelle Coffee in June 2020, using Sasha’s middle name to brand their company. Though never involved in commercial coffee production, Sasha’s parents, grandparents and great grandparents have all brewed coffee for themselves from local Jamaican beans. Ovelle is the next iteration of that tradition.


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