Porsche says it is aiming for “a modern, inviting atmosphere.” The Porsche Studio Brisbane is Australia’s first concept store and officially opened its doors at the end of April in the Indooroopilly Shopping Centre. It offers displays of Porsche’s cars and bookings for test drives, while a Fitting Lounge has been created for buyers to configure and order their next vehicle. Porsche Lifestyle merchandise is also available, along with a private cafe.
The Japanese Studio is located in the capital of Tokyo, specifically in the Tokyo Nihimbashi Tower Annex building in Chuo – right in the city center. This retail space features EVs and other new models in a space that has been styled with traditional Japanese kumiko woodworking designs throughout, fusing tradition and innovation. This store also allows for test drives, simulated build configurations, and Porsche Lifestyle purchases.
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