Singto Numchok and Whizdom focus on new-gen lifestyles with new hangout for chilling and great coffee “Whizdom Experience Box” by MRT Lat Phrao

Singto Numchok and Whizdom focus on new-gen lifestyles with new hangout for chilling and great coffee “Whizdom Experience Box” by MRT Lat Phrao

Singto Numchok and Whizdom focus on new-gen lifestyles with new hangout for chilling and great coffee “Whizdom Experience Box” by MRT Lat Phrao

From left: Mr. Pholsilp Boonmark, Senior Vice President of Project Development, MQDC, Ms. Ruedeekorn Onsawat, Vice President of Marketing and Branding, MQDC, Mr. Numchok Thanadram, Founder of the “Shoo We Doo Wa” coffee shop, Mr. Assada Kaeokhiao, President of MQDC’s Whizdom brand, Mr. Anuwat Jiropaskosol, Vice President of Project Development, MQDC, and Mr. Athiwat Yowdhusit, Vice President of Marketing and Branding, MQDC.
From left: Mr. Pholsilp Boonmark, Senior Vice President of Project Development, MQDC, Ms. Ruedeekorn Onsawat, Vice President of Marketing and Branding, MQDC, Mr. Numchok Thanadram, Founder of the “Shoo We Doo Wa” coffee shop, Mr. Assada Kaeokhiao, President of MQDC’s Whizdom brand, Mr. Anuwat Jiropaskosol, Vice President of Project Development, MQDC, and Mr. Athiwat Yowdhusit, Vice President of Marketing and Branding, MQDC.

Whizdom and Mr. Singto Numchok serve three hip living trends, providing knowledge, innovation, and lifestyle, as well as aromatic coffee, for new-gen chilling from morning till 6pm.

“In an exciting collaboration by Whizdom with the star singer Singto Numchok, Whizdom Experience Box will serve three lifestyle trends to introduce the new generation to Whizdom by MQDC,” said Mr. Assada Kaeokhiao, who heads the residential brand. “This is a knowledge-sharing space to hear the latest news from Whizdom and discover smart innovations for well-being and lifestyle at a hangout for working or meeting friends in the heart of a busy city, ready to serve aromatic ‘Shoo We Doo Wa’ coffee from Singto Numchok, sure to satisfy any coffee lover.”

Mr. Assada Kaeokhiao, President of the Whizdom brand at Magnolia Quality Development Corporation Limited (MQDC), said: “Whizdom Experience Box shares the Whizdom experience with customers, expressing the vibrancy of its lifestyle and services, a new way of living through innovations that MQDC and Whizdom have developed for their residents. The general public can now enjoy this experience under the concept of ‘For All Well-Being’. We are also teaming up with Singto Numchok, the singing star and coffee enthusiast who has turned his passion into ‘Shoo We Doo Wa’ coffee shops, with a menu of delicious fragrant coffees to try all day long.”

Whizdom Experience Box is a hangout that meets three key new-gen lifestyle trends:

1.Knowledge Sharing. Whizdom Experience Box is an area for exchanging lifestyle news and knowledge. The new generation can gain insights into Whizdom and view project information from show units on the video wall daily. Whizdom Re-Forest’s annual online planting project will also feature along with various workshops from Whizdom Society.

2.Technology. Experience the well-being from MQDC and Whizdom’s innovative technology, including “Kaitom”, a home robot who is a pal and assistant for all customers. The “Fahsai” air purifier will ensure clean air amid the traffic. 

3. Lifestyle. The location next to MRT Lad Phrao Station connects with various locations and attracts many passers-by. Discover a perfect place to meet, chat, work, or drop in for a refreshing coffee in the midst of a busy city with free Wi-Fi and chic surroundings. Take pictures and check in on social media as you like.

Whizdom Experience Box also stands out for its wide choice of aromatic coffees from carefully selected beans to try all day long. With a signature coffee especially for Whizdom, Shoo We Doo Brew, Singto Numchok has designed a unique, smooth bodied, cold brew flavour with a sweet aroma, which for added freshness is poured through thin lemon petals, adding even more taste and fragrance. 

Mr. Numchok Thanadram or ‘Singto Numchok’, the founder of the “Shoo We Doo Wa” coffee shop, said: “Coffee with the taste of ‘Shoo We Doo Wa’, the style of Singto Numchok, stems from a deep passion for coffee. It is now ready to be served from fine coffee beans to everyone who comes to the Whizdom Experience Box to explore its flavour in a relaxing atmosphere. There is also a menu of other options such as rich chocolate and green teas.”

Whizdom Experience Box is open Monday-Friday from 6am-6pm and Saturday-Sunday from 9am-6pm by MRT Lat Phrao at the Ratchada-Ladprao junction in front of Whizdom Avenue Ratchada-Ladprao. The new hangout is conveniently located for transport. By subway, take exit 1 from the MRT station and you’ll find Whizdom Experience Box on the corner.


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