Both the South Florida Sun Sentinel and Truth in Advertising briefly pause to ask who actually consumes a 6-ounce cup of coffee. Truth in Advertising goes further, stating that both Starbucks’ tall coffee (the chain’s smallest offering) and Dunkin’s small coffee contain larger servings than Folger’s recommended one. What’s more striking is that, in American measurements, 6 fluid ounces does not convert to one cup; as nicely diagramed by The Spruce Eats, a cup consists of 8 fluid ounces. HuffPost explains how convoluted the size differences between the cup from which we drink, the cup with which we measure, and the cup coffee machines use all are — it’s a headache all around.
As confusing as the various cup sizes are, they do not procure a charitable interpretation for the companies facing lawsuits, as Folgers explicitly states that each tablespoon should be matched with 6 fluid ounces, not a cup. That said, these companies could argue that the instructions they give are for the “best brewing results”, not necessarily the most cost effective cup of joe.
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