Urban South HTX will release its take on the Black is Beautiful beer initiative on July 9 at 7 p.m., according to a press release. It will be available to order through the brewery’s online store.
The Black is Beautiful initiative was launched after the death of George Floyd, and is a joint project between the brewing industry and its consumers that attempts to raise awareness of the injustices Black people face everyday. Their goal is to close the void that has been around for ages and provide a forum to demonstrate that the brewing world is an welcoming place for all people.
Urban South’s beer features roasted coffee and vanilla beans, resulting in a vanilla and mocha coffee stout. All proceeds from beer sales will be donated to Black Lives Matter: Houston.
“This platform and collaboration is about understanding and supporting people of color and inclusion,” said Marcus B, founder and head brewer at Weathered Souls in San Antonio. “We ask that you please stand with us to create something that has never been seen before and show the world the brewing community is one of a kind.”
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In the collaboration efforts, B asks participating breweries to donate all the beer’s proceeds to local foundations that support police brutality reform and legal defenses for victims of injustice; choose their own entity to donate to local organizations that support equality and inclusion; and commit to the long-term work of equality. Weathered Souls will donate to former NFL player Colin Kaepernick’s Know Your Rights Camp.
The Houston Chronicle reported in June that more than 600 breweries in all 50 states and in 13 countries have joined the initiative, each producing a stout whose proceeds will raise funds for organizations that support people of color. In Texas, 81 breweries are participating, including nine in the Houston area.
B is asking all breweries far and wide to lift a glass in solidarity and get involved in the partnership.
“As someone who has personally dealt with the abuse of power by the police, this recent turmoil the country is facing has hit home for me,” he said on the initiative’s website. “As I write this, I contemplate how the country can move forward, how we as the people, can create change, and what it will take for everyone to move forward with a common respect for one another. For us, we feel that this is our contribution to a step.”
Orders through Urban South HTX will be available for pick up at the Sawyer Yards taproom starting Friday, July 10.
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