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On the day the Victoria-New South Wales border has re-opened to travellers, Virgin Australia has lifted the curtain on its refurbished Melbourne Lounge and unveiled a new and fresh Lounge menu, as the airline looks to the future.
First closed in March 2020 at the start of the pandemic, the new-look Lounge takes on a more contemporary and relaxed look and feel within the lounge’s existing structure and layout. 500 guests can be seated in the venue in line with COVID-19 capacity requirements, making it the largest in the airline’s network of 10 lounges.
In keeping with the Virgin Australia signature “flair”, fun new signage adorns the walls, entry and exit points. Plus, there’s brand new bathrooms and shower facilities, ambient lighting, bright greenery and a selection of modern and refreshed furniture, forming a more relaxed and modern space for frequent flyers to enjoy when they travel.
Virgin Australia has been thoughtful in its layout of the Lounge with spaces to sit back, relax and unwind, enjoy a delicious meal, connect with others or work on the fly – there’s something for everyone. Signature features of the Lounge will also return, including a coffee and wine bar offering an exciting range of beverages, including barista-made coffee, and Australian wines, craft beers and ciders. There’s also a delicious new menu offering all day dining freshly prepared on site.
The Melbourne Lounge re-opening completes Virgin Australia’s national Lounge network, with the airline’s other lounges in Sydney, Brisbane, Gold Coast, Adelaide, Canberra and Perth. Virgin Australia has also committed to re-opening its premium lounges (formerly The Club) in Melbourne, Sydney and Brisbane by 31 March 2022.
Virgin Australia Group Chief Customer and Digital Officer, Paul Jones said the re-opening of the Melbourne Lounge signifies Virgin Australia’s positive outlook for the future.
“We’re thrilled to welcome Victorian and New South Wales guests back to our lounges and on board our services as they make the most of their new-found freedom,” said Mr Jones.
“Capital city lounges are a big part of the Virgin Australia guest offering and we thank our loyal customers who have waited patiently for many months to see this incredible Lounge re-open in time for interstate travel to resume for Victorian and New South Wales residents.
“As part of our commitment to investing in great experiences for our guests, it was important that we elevated the standard of the Melbourne Lounge, which first opened over eight years ago, in line with our new and fresh Lounge design thinking.
“Frequent flyers can expect to see more ‘Virgin Flair’ through signage, seating areas, bathrooms and the general aesthetics. It’s a truly wonderful space that’s been given a new lease on life.
“We are starting to see the easing of restrictions while Australia opens up and vaccination rates climb, and it’s great to have the Melbourne Lounge once again firing on all cylinders as booking demand returns to the market.
“Since the government announced the easing of state border restrictions, we have seen a surge in bookings for the holiday season which is great news and demonstrates the pent-up demand we’ll experience from now and throughout the summer holiday period.
“Our plan is to continue to invest and evolve Virgin Australia’s fantastic Lounge spaces as part of our focus on creating great guest experiences. This is at the core of the Virgin Australia customer offering, and the reason why our loyal frequent flyers continue to travel with us,” he said.
Melbourne Lounge features
New Lounge menu
To coincide with the re-opening of the Melbourne Lounge, Virgin Australia has unveiled a range of exciting new dishes across the airline’s domestic Lounge network as part of its ongoing program to enhance the guest experience and appeal to its heartland customer.
Dishes will be available from a range of menus that will rotate monthly, providing variety and choice to suit a range of taste buds at any time of the day.
A selection freshly prepared sandwiches, salads, wraps and healthy snacks will continue to be served to complement the new menu items.
The reopening of the renovated Melbourne Lounge follows a significant, months-long, transformation of Virgin Australia as the airline moves to focus on its heartland customer, making flying more accessible than ever before.
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