The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the instant coffee industry in any manner.
Instant coffee refers to a beverage prepared by processing roasted coffee beans. It enables consumers to make a cup of coffee quickly by simply pouring hot/cold water/milk over the instant coffee mix. When compared to brewed coffee, instant coffee has higher antioxidant content and lesser caffeine level.
Regular drinking of instant coffee boosts metabolism, improves liver health, enhances cognitive function, etc. The product is widely available in various flavors, such as mocha, latte, hazelnut, vanilla, Italian roast, chocolate caramel, etc.
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The expanding working population, leading to hectic work schedules and sedentary lifestyles, is primarily driving the demand for instant coffee. Moreover, the inflating disposable incomes and altering food patterns of the consumers are also propelling the market growth on a global level.
Additionally, the rising popularity of premium instant coffee products, coupled with the high consumer inclination towards single-serve packets, is positively influencing the product demand. Several leading manufacturers are introducing new coffee flavors in the market, including green bean, ginger-bread cookie, cardamom bun, etc., to expand their consumer base, which will continue to drive the instant coffee market in the coming years.
The project report on instant coffee covers the following aspects:
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Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally, and our estimates about the latest market trends and forecasts, are being done after considering the impact of this pandemic.
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