Farmers Union Iced Coffee (FUIC) has launched its first lactose free variety exclusively in South Australia.
Lactose intolerant South Australians can now raise a carton of FUIC without fear of the consequences, as South Australia’s no. 1 iced coffee brand1 launches its first lactose free iced coffee.
Made in South Australia, by South Australians, and now proudly Aussie owned, FUIC has become South Australia’s number one iced coffee brand1.
Research commissioned by Bega found that 64 per cent of South Australians who limit their dairy intake still consume packaged iced coffee on a regular or occasional basis and are not willing to give up their favourite iced coffee2.
This much-anticipated innovation is welcomed news for lactose intolerant FUIC lovers who until now have either had to limit their intake or miss out completely, and as it begins to roll out across the state, fans are already so excited.
According to recent data, six per cent of Australians have been diagnosed lactose intolerant and research shows that 39 per cent of iced coffee drinkers actively limit their consumption of iced coffee due to gut health issues related to lactose3.
FUIC Lactose Free is made from fresh Aussie milk and real coffee, but without the lactose and with 25 per cent less added sugar than the original making it easier to digest for those sensitive to lactose.
The flavour has been closely matched to the original FUIC, with the experts at FUIC’s Salisbury factory perfecting the recipe to ensure it tastes just like the original SA icon.
South Australia ranks second highest in per capita consumption of lactose free white milk4 and with so many locals unable to drink the unofficial drink of their state, Bega Dairy & Drinks Marketing Director Sharon Winton says that FUIC felt compelled to act.
“Lactose intolerance is the most commonly self-diagnosed food intolerance in Australia and less than one per cent of the milk beverages available to Aussies are suitable for lactose-free drinkers,” she said.
“We’re delighted to expand our offering and make enjoying a carton of the SA icon a reality again for fans who have been missing out or limiting their FUIC drinking.”
1IRI Scan Sales Grocery and Conv. SA MAT March 2022
2Ipsos Project FULAC Research March 2021, BDD commissioned
3IRI/Consumer panel data Dec 2021
^Project FULAC Research March 2021, BDD commissioned, internal research
4Dairy Australia, Total Australia Market, Litres (‘000s NSW. Made with fresh milk from Aussie dairy farms and real coffee, FUIC is available in Original, Strong, No Sugar Added and now Lactose Free.
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