Wawa to mark 57th anniversary during week-long celebration, featuring a tie-in with ‘The Goldbergs’ | Berks and Beyond

Wawa to mark 57th anniversary during week-long celebration, featuring a tie-in with ‘The Goldbergs’ | Berks and Beyond

Wawa is stepping back into the 80’s for a week-long celebration of its 57th anniversary — which begins Friday, April 16.

For the “Look Back, Give Back, and Throwback” Wawa Week — April 16 through April 23 — Wawa will feature a tie-in with the 80’s themed comedy, “The Goldbergs,” which airs on ABC on Wednesday nights. 

The week-long celebration will also commemorate the seventh anniversary of the convenience chain’s Wawa Foundation.

“Wawa Week provides us with the perfect opportunity to look back upon and thank the millions of customers we’ve had the pleasure of serving over the past 57 years,” Chris Gheysens, Wawa’s president and CEO, said in a press release. “This past year has no doubt been a difficult one for us all, so, as we remember the 1980s with fun look backs and throwbacks, we are thrilled to give back to the community we serve in more ways than ever and to celebrate this milestone of Wawa and The Wawa Foundation.”

While the event will be celebrated across the chain’s more than 900 stores in six states and the District of Columbia, the Jenkintown Wawa, 816 Old York Road, will be at the “heart of the celebration,” according to the Delaware County-based Wawa. 

Fans of “The Goldbergs” understand the connection with Wawa.

The comedy is set in Jenkintown, and has been making references to its favorite convenience store since the show began airing in 2013. From Smash Ball in the parking lot to the Jenkintown Posse (JTP) meeting its rivals outside the Jenkintown store, Wawa and “The Goldbergs” have had a connection.

All Wawa stores will feature ‘80s music, themed signage, and in-store audio clips presenting catchphrases and Wawa references from, “The Goldbergs.” In addition, Wawa’s fuel pumps will feature scenes from the series.

All Wawa stores will also feature a special “The Goldbergs” Garlic Chicken Cheesy Parm hoagie in honor of mon Beverly Goldberg’s love of Parmesan recipes with a portion of proceeds benefiting Children’s Miracle Network.

The Jenkintown Wawa, will be retrofitted with logos, signage and other interior and exterior elements to transform it back to the ’80s.

The week’s festivities kick-off at 8 a.m. on April 16, at the Jenkintown Wawa, where there will be a ceremonial pour of the first cup of coffee by Children’s Hospital of Philadelphia representatives plus an unveiling of a “Home of the JTP” sign.

On Wednesday, April 21 at 8 p.m., the newest episode of “The Goldbergs” will be live streamed at the Jenkintown store. On Friday, April 23 at 10 a.m., there will be a Smash Ball competition between teams from local police and fire departments.

In addition, running from April 14 through April 19, customers will have the chance to enter a special sweepstakes for their chance to win “The Goldbergs” viewing kits, featuring T-shirts, Wawa gift cards, swag and more, just in time for “The Goldbergs”’ newest episode on April 21. For Official Rules and a chance to enter, visit: https://www.wawa.com/goldbergs-viewing-kit. No purchase is necessary.

The week-long celebration will also offer an opportunity for customers to “give back” by purchasing a cup of coffee on April 16 and a “The Goldbergs” Garlic Cheesy Chicken Parm Hoagie from April 16 through April 23 to benefit the Children’s Miracle Network (CMN), with a portion of proceeds (up to $100,000) going toward member hospitals’ pediatric care efforts.

The Wawa Foundation was launched on Wawa’s 50th anniversary in 2014. This year, Wawa and The Foundation have reached a historic milestone — contributing more than $100 million to causes supporting health, hunger and everyday heroes.

Since its launch, the Wawa Foundation has impacted more than 6,000 organizations across Wawa’s operating area.

“We are thrilled to mark such a momentous milestone in The Wawa Foundation’s history, one that could not have been reached without the unwavering support of our customers, associates and communities,” Gheysens added. “As the Foundation looks to the future, we pledge to continue championing life-saving research and the care of people in need, leading hunger relief efforts and supporting the heroes who make a difference every day. To everyone who has supported our work, thank you!”

Wawa entered the convenience business on April 16, 1964 when the company opened its first store in Folsom. On that same day, in 2014, Wawa launched The Wawa Foundation, Wawa’s 501(c)(3) which supports most of its charitable giving. Since then, every year Wawa holds special celebrations on April 16 to commemorate the milestones.

Wawa now operates 940 stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.

Set in the ‘80s, “The Goldbergs” is a nostalgic comedy series that chronicles the lives of a suburban Philadelphia family. The comedy stars Wendi McLendon-Covey as Beverly Goldberg, Sean Giambrone as Adam Goldberg, Troy Gentile as Barry Goldberg, Hayley Orrantia as Erica Goldberg, Sam Lerner as Geoff Schwartz, with George Segal as Al “Pops” Solomon and Jeff Garlin as Murray Goldberg.


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