Why coffee aficionados are not particularly thrilled about today’s hustle culture

Why coffee aficionados are not particularly thrilled about today’s hustle culture

Aafreen, a coffee enthusiast, strongly believes that there’s nothing better than brewing your own coffee. You save money, you cater it according to your preference, and you get to enjoy the process. For her, the go-to is Sleepy Owl’s sachet which she brews overnight and uses for the week ahead. Says she, “I just take out two coffee concentrates, put some milk and sugar and it tastes like authentic cafe style coffee to me.”

But Srivastava feels that in today’s fast-paced world, not everyone can enjoy the luxury of brewing their own coffee, which makes instant coffee the next best option.

However, instant coffee, while great for hectic days, isn’t to everyone’s taste. Instant coffee powders have a certain uniformity to them that doesn’t work for those like Aafreen, who prefer it strong, with a rich flavour. Gupta too feels that to enjoy a “good cup of coffee”, you need to know what kind of coffee beans you’re using- whether they are mildly roasted, medium roasted or dark roasted, which is why she seems to have switched from the conventional coffee brands to the newer ones.

Amrin Naaz, a journalist, who’s often looked at coffee more as a companion, understands both these perspectives. She feels it’s not right to draw a comparison between them as both have very different markets. Says she: “The likes of Sleepy Owl products are mostly coffee grounds tailored to quickly brew a cup without using any coffee equipment, while Nescafe and Bru are processed coffee or soluble coffee.”

Taneja agrees with Naaz. She believes a comparison is not fair, because you can get the best of both worlds by simply mixing those coffees.

But what do these enthusiasts feel about flavoured coffee? Is it a hit or a miss? For purists Aafreen and Srivastava, it is a big no. NO. “It all tastes the same when you make it hot, what’s the use?” feels Aafreen. Tried it a few times and didn’t mind it, is the opinion shared by Naaz and Taneja.


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